It could also benefit many women athletes, and women’s sports as a whole by showing just how marketable its stars can be, despite what some college administrators might say. If they can’t get those minimum, they can’t convince Adidas or Nike or Under Armour to make them.”. But what about elite female athletes? There is also renewed optimism for a resurgence in WNBA interest as the league begins a new collective bargaining agreement that not only drastically increases player compensation but also outlines health, wellness and logistical benefits and upgrades for its members. On Friday, Ionescu signed an exclusive multi-year marketing deal with Nike: Breaking: Sabrina Ionescu signs with Nike @brkicks https://t.co/JamW9RxQGT. “So, if these college women could benefit as an athlete, it would be much better for them.”. Curry was apparently making a significant push to get Ionescu to join the Under Armour family. 1 pick. "The marketability that is there in New York, and kind of the hustle and bustle, is something that I think could be not only beneficial to myself as a person, but as a brand, and for women's basketball," Ionescu said during a conference call with reporters earlier this week, although she admitted she has visited only twice. Jumping up to the NFL or NBA usually increases individual marketability. Will Aces be even better? Obviously I have a good relationship with Steph (Curry) and so hearing what he has to offer and the opportunity I could take that way. Coupled with stardom earned during her Oregon tenure, the potential of Ionescu leading a revamped Liberty squad now positioned to play games at Barclays Center only added to the appeal for brands. “I think softball’s actually the best comparison to me,” Dosh said. She would have opportunities that are more in the endorsement space and elsewhere.”. "I do think a shoe would be really cool, or like a clothing line or something. Ionescu is hoping to one day earn that distinction and potentially change the narrative around the industry's lack of female representation in the rare air of signature sneakers. almost every day" to sign with the company. Ionescu has a good chance of making some real money at this basketball thing in the near future. For male athletes, earning potential generally works in the opposite direction, especially for sports like football or basketball. I also reached out to Nike, but they did not respond] “So you’re looking at $75,000 just from a day of sales for an elite player like that. Ionescu earned an undergraduate degree at Oregon in general social sciences, along with a minor in legal sciences, in just 36 months on campus. During the late 1990s, Reebok launched its lone "Lobo" model for Liberty star Rebecca Lobo, while Fila released the "Nikki Delta" for Nikki McCray. The barnacle goose is one of nature’s most truly metal creations, Please allow me to introduce you to one of the most badass birds alive. Soccer match ruined when AI-controlled camera mistakes ref’s bald head for ball, Dorktown: The 2019 Nationals did something in three straight games that’s barely ever been done in two, A three-day, head-spinning fiesta of extra-base hits, The time an innocent rule change reduced an soccer match to chaos. How much money could Sabrina Ionescu make right now? In addition to potential future connections to Bryant's ongoing product line, Ionescu was said to also heavily value her continued bond with Oregon. The league is also committing more to marketing players and highlighting their personalities across social media, even launching dedicated accounts such as @WNBAkicks. Fresh off being the No. How much they can make from jersey sales, however, depends on what sort of inventory is produced. During her senior year, she pursued a master's degree in advertising and brand responsibility from Oregon's School of Journalism and Communications, where she zeroed in on the dynamics surrounding the lucrative athletic industry that awaited her. Dosh agrees with Darvin that apparel companies could do a better job of anticipating the demand created by women athletes. In November, Nike made the rare decision to release a women's NCAA jersey in unisex sizing, launching green-and-yellow-accented No. The reigning NCAA national player of the year and the WNBA's No. Nike launched namesake models during the 1990s and early 2000s for Sheryl Swoopes, Lisa Leslie, Cynthia Cooper, Dawn Staley and Chamique Holdsclaw, while also releasing the subtly named "Shox DT" and "Max DT" models inspired by Diana Taurasi in the late 2000s. On Friday, Ionescu signed an … Ionescu's future impact and potential are believed to extend far beyond the floor, as brand reps and industry executives speak of her in generational tones -- a role model who could inspire a future generation of young girls and boys to play the game. She turned the Ducks into a national powerhouse with a 97-12 record since 2017-18 and led the program to its first Final Four appearance last year. According to Darvin, exposure has a lot to do with that. Having that reciprocated would be awesome. 20 Ducks jerseys without any name on the back. pic.twitter.com/j87EQCFQsK. Ultimately, Darvin said, many women athletes have to do the bulk of their marketing themselves, without the help of a school, club, or apparel company. She told the Runnin' Plays podcast (via NBC Sports Bay Area's Logan Murdock) that the two-time NBA MVP was texting her "almost every day" to sign with the company. And how much does changing NIL rules benefit or impact them? “However, in order to make the most money through YouTube, they have to have the time to produce long form content, and all the social media marketers I spoke to really questioned whether a student-athlete has the time to be creating the kind of long form video content that brands are looking for.”. The brand is also the official outfitter of the WNBA, having recently redesigned the Liberty's new black-and-seafoam uniforms. Sabrina Ionescu, who earlier Friday night was taken with the first overall pick in the WNBA draft, announced she has signed a shoe deal with Nike. “If we just look at the way pro teams work, if you look at those numbers at $75 a jersey, and I think they made roughly 1,000 jerseys,” Darvin said. And then you have professional softball, which isn’t televised the same way.”. Just a week removed from the NCAA's March 12 decision to cancel its postseason tournament in the wake of the ongoing coronavirus pandemic, the presumptive top draft pick opened shoe-deal talks with multiple brands. 1 overall in the upcoming WNBA Draft. "I feel like a lot of individuals would want to buy that shoe and wear that shoe," she added on the "Runnin' Plays" podcast. So I think there’s that general bias and prejudice towards women athletes. And so I think now taking kind of two weeks, fast forward what I had thought before starting this, I do think a shoe would be really cool or like a clothing line or something, which would be awesome, and would be kind of beyond belief just because I'm so used to buying other people's shoes, and kind of looking up to them. “I know this is picking up even more now that Twitter is streaming some of those games, but great players go from playing in conference championships, which are highly televised, and the NCAA tournament, which is highly televised, and players become household names, even for a few weeks at the very least. With Ionescu at the helm, they were slated for a fourth consecutive tourney berth this spring. Undoubtedly, once current NCAA policy changes — either internally, or by legislative force — football and basketball players will be able to earn significant sums of money. Elite women are less likely to become more visible by going to the WNBA, NWSL, or other leagues. But once you bring in the endorsement side, you could be approaching a million, absolutely.”. 1 to Liberty, Twitter reacts to Sabrina Ionescu's selection in the 2020 WNBA draft. Making an accurate assessment of what an elite woman athlete might earn under relaxed NIL rules is difficult, in part because we still don’t know exactly what the marketplace rules are going to be. ", Matthew Kirwin, Sports Africa Network for ESPN, Sabrina Ionescu drafted 1st overall by Liberty (2:17), No. Former Oregon and college basketball superstar Sabrina Ionescu, who signed a contract with Nike following her epic four-year career at Oregon, has gifted the current Oregon team with a custom pair of Nike Air Zoom’s that Ionescu was going to wear in her first year in the WNBA. "Together, we're going to bring even more excitement to the game of basketball and inspire the next generation of athletes.". For each game following the events of Jan. 26, Ionescu wrote tribute messages to the Bryants on her sneakers. “It shows that there’s interest there if you just invest further in it. The 5-foot-11 point guard, whom the New York Liberty made the top pick in Friday's WNBA draft, forged a relationship with Nike founder Phil Knight during her time starring at Oregon, his alma mater, where she became the first NCAA basketball player -- male or female -- to record more than 2,000 points, 1,000 rebounds and 1,000 assists in a collegiate career. It was a really tough decision for me, but ultimately I think Nike is the best decision -- just kind of staying loyal to my roots and continuing to be a Nike athlete at the professional level. Ionescu took to Instagram after the shoe and apparel deal was announced Friday. ", Sneaker wars! What does that mean for elite women athletes like Ionescu? "Listening to a lot of these companies and the goals and visions that they had to have a signature shoe down the line, I was like, 'Oh, actually that would be pretty cool.'". 1 pick in the 2020 WNBA draft by the New York Liberty, Sabrina Ionescu is now one of the key faces of Nike Basketball. Sparks' Chiney and Nneka Ogwumike volunteered as poll workers in Houston today , Ionescu underwent a 'minor ankle procedure' to remove a loose bone chip. Legislative changes might allow college athletes to finally cash in. In addition to Nike and Under Armour, Ionescu also drew interest from Puma, which has recently reentered not only the NBA space but also made signing WNBA players and supporting the women's game a pillar of its basketball comeback. And she is expected to go No. New No. But both women I spoke to were bullish that an elite athlete could make a lot money. And so kind of having that reciprocated would be awesome.". The debate around NIL legislation is about so much more than giving men’s basketball and football players a chance to earn money. As negotiations continued through March and into April, the 22-year-old Ionescu secured offers worth multiple times her expected WNBA salary, according to industry sources. How much an athlete earns off of social media could depend on a number of factors that have nothing to do with athletic performance, like what social media platform they use, and what content they produce. She also hired longtime veteran agent Bill Duffy to handle her WNBA contract needs, with Duffy helping to serve as an adviser throughout the footwear process. How does political perception differ from reality in American sports? Nike announced its signing of Sabrina Ionescu with a Tweet, pointing out that the WNBA’s No. But right now, you’re not seeing the same investments being made on the women’s side as on the men’s side. They’re not gone. Apparel companies don’t think it’s going to sell so they’re not investing as much.”. “So some of the old stereotypes and the old barriers that women face in this industry just continue, right? Those stringent minimums puts a burden on schools, not apparel companies, to gauge the market for their star women players. 20 Ducks jerseys in the future as it pleases. Excited to take the next step and join the Nike family! Darvin studies gender equity in college athletics, KenPom 101: Michigan’s 2020-21 preseason metrics revealed and explained, The 5 most intriguing ACC-Big Ten Challenge games, Western Illinois’ Final Four run in Year 25, continued, The start of Western Illinois’ NCAA tournament run in Year 25, continued, The start of Western Illinois’ NCAA tournament run in Year 24, continued.

1998 Silverado Dash Replacement, Arin Game Grumps, Lyft Direct Payfare Login, Nuclear Throne Tier List, Fruits Basket Another Raw, Whirlpool Cabrio Wtw8500dc Reset, Nastassia Markiewicz Instagram, Scottish Wildcat Husbandry Guidelines, How Often Do Swcc See Combat, Margot Kim True Story, How Long Do Eyebrows Take To Grow Back After Waxing, What Are Some Of The Limitations Of Hammurabi's Code As Evidence Of Life In Babylonia, Domestique Employé Provisoirement, Aimbot Ps4 Warzone Kaufen,