Are you a print subscriber? Houston Rockets star Russell Westbrook has tested positive. Anything. The much-hyped rookie is off to a good start, averaging more than 23 points a game. Zion Williamson, Jayson Tatum and … The ad, from TBWA\Chiat\Day Los Angeles, spotlights Gatorade’s long history of big-name athlete endorsers by showing footage of icons like Jordan and Peyton Manning, while mixing in current stars such as Williamson, Boston Celtic Jayson Tatum, Los Angeles Ram Todd Gurley and the WNBA’s Elena Delle Donne. In global soccer, Germany’s Bundesliga, England’s Premier League, and Italy’s Serie A all resumed play in empty stadiums. It's been a long time since sports felt like business as usual in the United States amid the COVID-19 pandemic. Philadelphia Phillies news from FanSided Daily, Phillies: Projected 2020 Starting Lineup, Nos. Atlanta Falcons superstar running back Todd Gurley starred in a The Iconic Gatorade commercial has now been refreshed to bring in some of today’s stars who strive for that Mike level of greatness. The NHL announced that 43 of its players had tested positive since phase two of its return schedule had started back on June 8. Your privacy is safe with us. The outfielder appears in a new Gatorade commercial released this week, alongside several other professional athletes that include: The theme of the commercial is that Harper and the four other athletes are “ready to play anything,” as professional sports continue to ramp up and return to play amid the ongoing COVID-19 pandemic. Should LAL trade or keep their 2020 draft pick? It’s a fun reflection of what many are feeling. I'm a Basketball and Tennis insider who contributes to The New York Times, NJ Advance Media and newspapers nationwide. Gatorade’s offshoot brand Bolt24 has tapped Serena Williams, Zion Williamson, Bryce Harper, and Karl Anthony Towns to star in its first ad campaign, which markets … The campaign includes the brand’s first paid ad on TikTok. 66 positive tests (58 players and eight staff) out of 3,470 tests. Gatorade also continues to leverage its Sports Science Institute, which engages in research and education in hydration and nutrition science, while working with athletes. . - 5 days 21 hours ago, By "This is a new reality we're living in, but we're all ready to get back out and play again. All Rights Reserved, This is a BETA experience. Anything" campaign Wednesday, which features Philadelphia Phillies slugger. - 20 hours 39 min ago. 1 pick of the New Orleans Pelicans in the 2019 NBA Draft, Williamson signed a 7 … “If you’re Ready to Play, Zion Williamson, Sydney McLaughlin, Bryce Harper, Todd Gurley and Elena Delle Donne are right there with you! Ann-Christine Diaz Anything" campaign Wednesday, which features Philadelphia Phillies slugger Bryce Harper, New Orleans Pelicans sensation Zion Williamson, Washington Mystics star Elena Delle Donne, hurdler Sydney McLaughlin and Atlanta Falcons running back Todd Gurley. However, Gatorade athletes are ready to play again. And sports can’t escape. However, Gatorade athletes are ready to play again. Zion Williamson is making his first appearance in a Gatorade ad since signing an endorsement deal late last year. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. The spot ends with the tagline “nothing beats Gatorade,” which has been in use since 2018. Williamson, who starred at Duke, was selected first in the 2019 NBA Draft l by New Orleans Pelicans. Atlanta Falcons superstar running back Todd Gurley starred in a He missed the first half of the 2019-2020 season before returning to the court in January after a knee injury. Harper begins the commercial taking a swing and saying, “It’s time to play some baseball.”. I am also the author of two books and an. He is a former reporter for McClatchy newspapers, including the Fresno Bee, where he covered business and state government and politics, and the Island Packet in South Carolina. Gatorade said the campaign "offers a fun and inspiring message to athletes everywhere, encouraging them to be ready to play when their sport returns, and celebrates a shared love of all things sports—whatever it might be.". A native of Cincinnati, Schultz has an economics degree from Xavier University and a masters in journalism from Northwestern University. "Since I was a kid, I dreamed of making it to the league and having the type of impact on the game Michael Jordan had and continues to have today. longtime ESPN college basketball analyst Fran Fraschilla told Forbes SportsMoney. Gatorade representatives declined to share details of the TikTok buy, other than it will debut in late March. Show full articles without "Continue Reading" button for {0} hours. As for why Gatorade did not give him a solo role in his first ad, Abbott said that “the intent of this one is to show the breadth of our relationships,” but added that “over the course of the year there will be times when we talk about Zion alone.”, PepsiCo-owned Gatorade commands more than 70 percent market share, but it is fending off spirited competition from startups such as BodyArmor, which has marketed itself as a healthier sports drink option with ads starring pro athletes like soccer star Megan Rapinoe. © 2020 Forbes Media LLC. Your favorite teams, topics, and players all on your favorite mobile devices. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. We do.". (Coca-Cola Co. is an investor.). Gatorade launched its "Ready to Play. The 2020 NBA draft combine, which was conducted virtually this season due to the ongoing pandemic, has yielded some very wonky results. You may unsubscribe at any time. The Phillies are set to play exhibition games this weekend. After he became the No. Expectations are high for the six-time All-Star this season, with experts predicting he will come away with his second career Most Valuable Player Award. Then, Williamson is shown in what appears to be red pinstripes, replying to Harper: “Baseball? Gatorade knows this better than anyone, and is having some fun celebrating sports by showing that athletes are willing to play just about anything at this point to get back at it.". Forever”—seems aimed at asserting Gatorade’s dominance in the increasingly crowded sports drink market. Now. Since Major League Baseball started its spring training, it’s had 66 positive tests (58 players and eight staff) out of 3,470 tests, plus a number of players have declared that they wouldn’t be playing due to health and safety concerns. The arrangement also covers marketing for PepsiCo-owned Mtn Dew, a Gatorade representative confirmed to Ad Age last year. "Zion Williamson's going to make $1 billion playing basketball effortlessly," longtime ESPN college basketball analyst Fran Fraschilla told Forbes SportsMoney. Gatorade has 77% of the U.S. sports drink market but continues to sign blockbuster partnerships. Then, Opening Day will not be too long after. By: Bryan Kalbrosky. The brand has also created a free Return to Play online guidebook with resources for sports health professionals to help programs safely start playing again. My family lives in Manhattan with our dog. He has won awards from the Society of American Business Editors and Writers, the Jesse H. Neal Awards, the Association of Capitol Reporters and Editors, the California Newspaper Publishers Association, the South Carolina Press Association and Investigative Reporters and Editors. De'Riante Jenkins making up for lost time with family ahead of NBA draft, Report: Onyeka Okongwu to meet with Cavaliers ahead of NBA draft, Prospect Patrick Williams emerging as a 'coveted target' for Pistons, Report: Celtics looking to trade up with Onyeka Okongwu as a target. Jeff Kearney, global head of sports marketing for Gatorade, says the ad is trying to capture every athletes’ love to play, to get out and compete in anything. Gatorade’s strategy to stay on top includes new products such as Gatorade Juiced, a juiced-based sports drink targeting pre-adolescent athletes. The ad’s copy—“the best are fueled by the best. “We are deeply invested in the health and safety of athletes and everyone involved in sports’ return,” says Kearney. The NHL is aiming to return to action by August 1, with teams playing in hub cities Toronto and Edmonton. One week from Friday marks the start of the 60-game sprint of the Philadelphia Phillies 2020 season. If his latest commercial cameo has any indication, Harper is “ready to play.”. I am also the author of two books and an award-winning filmmaker. The first two episodes drew an average of 6.1 million viewers on ESPN while the third and fourth episodes averaged 5.9 million viewers. He’s an essential part of the new talent that will help lead the brand into the future. . Gatorade is also ready, and the brand launched a new spot starring MLB star Bryce Harper, NBA rookie Zion Williamson, WNBA all-star Elena Delle … Gatorade is also ready, and the brand launched a new spot starring MLB star Bryce Harper, NBA rookie Zion Williamson, WNBA all-star Elena Delle …

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